Have you been looking for the easiest way to use Google to advertise your business so you can grow your customers and maximize profits? Have you been searching for the best practice on how to use Google to get your business online? Then you need not look further, because your queries are all answered here with many more. This is a comprehensive article on ways you can use google to advertise your business even for free and quickly grow your revenue.
You must go through this article in other to put your business on the leading edge. You should know that Google is the giant search engine in the world. Therefore using it as a means to advertise your business will quickly gain you more relevance and revenue. Most interestingly, you will also get to learn a free way to get your business adverts running on Google without paying a dime. This is simply a do-it-yourself article on how to use Google to advertise your business for free and how to best use google my business.
Our group of professionals took out coherent time out to ensure you understand the process and be able to get your business standing on the first page of Google.
Meanwhile, this is an opportunity for business starters too to boost their business awareness as if it was a big commercial business. There are many reasons why you should use Google to advertise your business whether large or small scale businesses. Therefore, before elaborating on the end process, we would take you through many relevance and settings of Google so you would understand the benefits of this article.
Table of Content
Why Advertise Your Business on Google?
For Clarity, We ought to know that Google is one of the biggest technology companies that focuses on internet-related services and products. This includes; online advertising technologies, a search engine, cloud computing, software, and hardware. Though, in a nutshell, the acronym ‘GOOGLE’ stands for Global Organization of Oriented Group Language of Earth.
They are tremendous reasons one needs to advertise either their products, skills, or business online. Talk more of advertising on the greatest search engine of all time Google. Hence, you will easily get your business to reach a wide range of areas in a short period to the right persons. Probably the real people searching for your products or needs your services. This though is just the tip of the iceberg on the essence of advertising your business on Google. Below are more reasons you need to get your business advertised on a google platform;
Although, there are a plethora of reasons we do need to use google to advertise our businesses, let’s still show you how this could be done.
Ways To Advertise Your Business on Google
There are several ways you can freely advertise your business on Google. Google is one technology company that has varieties of products to serve our everyday needs. Four major google services are easy to use to promote your business or free. Thus we would list them and give details of how this could be done. They are ;
What You Need to Advertise Your Business Free on Google
Before thinking of getting your business to be advertised on any Google platform or services. There are tools you must get ready to make this feasible. Without getting these tools together, you’d end up wasting much time setting your business up for advertisements on the Google search engine. So, get the following ready before going further on this DIY article.
#1. A Google Account:
You will need to open a google account in other to access any google product. That is a Gmail account. Precisely since you will be using this account to advertise your products and business, it will be a great idea to open a business Gmail account bearing your business name as the identity. If you don’t know how to do this, let’s show you;
How to Create a Google Account
You can either go to the play store to download the Google Gmail app and then set it up. Alternatively, you can go to Gmail.com. Then find the signup button on the site. So if you are going to use the app, then you will see something like this. Follow the directions of the arrows in the images to successfully register a business Gmail address.
When either click on the direction of the arrow on the Gmail app or the sign-in button on the official site, through your browser, the image below is what you will get. Now, to open the account click on create an account and select a Business account. Image illustrations are below;
The next thing to do is to fill in your personal information. Here you will be required to enter your first name, last name, and date of birth see below;
It is time you select your business email identity. Also, it will help to promote your business identity. See the image below; It is a nice thing if you use your business name to create the email.
Now create your email password and follow the rest of the steps to successfully get your google account rolling;
Now you have successfully acquired the one thing you will use to access any google product you need and you are almost set on getting your business ads on google for free.
#2. The Contact Information of The Business
The next thing you will do is to get all the contact information related to the business you want to advertise ready. Information like the phone number(s), addresses, and other contact information you want to advertise.
#3. An address to verify your address
Google usually gives a postcard to make this easy. It is just another way to verify your email so it will be strong and recoverable.
#4. A Logo or Image
Also, to set up your business advert on Google, you will as well need a logo or image to represent your products or business. Though, this is optional but advisable because every business that wants to strive must have an image identifier.
Now, let’s get to the first free product you can use to advertise your business for free on Google.
What is Google My Business?
Google My Business is another tremendous technology package created by google to assist business owners in easily publicizing their business and generating leads. Thus, it is an application on its own that creates the platform for both small and large-scale businesses to make their business visible and discoverable through google search. Having a Google My Business account allows your business to show up in google search results when people are looking for you or your kind of product online.
Google My Business is free and a must-use marketing tool for any business owner be it large or small scale because it is affordable. So, we have a comprehensive guide to help you get your business on the Google My Business platform and tips to get it on top of the google search. Though, if you are still asking why your business must use the Google My Business app let’s open your eyes a little.
Why you need a Google My Business account
If you are still asking why you need to tap into the Google My Business platform or are still skeptical about the essence of the technology. Then see below to see how useful and profitable it is to key into the Google My Business software.
#😎 Makes your Business Easily Discoverable
Knowing that everything is going digital, and every little demand or need of people, they tend to first search online for the products or its like. To get more information about what they seek. Some even prefer and value businesses or services that have an online reputation more. Therefore, even if you have an old-fashioned brick-and-mortar shop, your customers and prospects are online. And once anyone finds something and can’t easily get it, boom, they search it on Google. And if you are using Google My Business to promote your stuff, they will get to see your company, products, or services on search results.
Also, you know that irrespective of the kind of web traffic you’re looking for, whether foot traffic or web traffic, Google is the prime search referrer. So, when you have your business registered on Google My Business, and someone searches for products or their likes, on Google search or Map they’d find it. They will see your listing, and where and how to locate your store or shop. And contact, that’s whether you have a web or physical address.
Moreover, Google My Business accounts help to improve your local SEO. Hence, when people search for you, your business will show up on page one—not page two or worse.
Meanwhile, if you already have a web presence, a Google Business account ensures you get top results. The account also provides access to analytics, hence, allowing you to fine-tune your paid and organic advertising strategies.
#😎 It Helps Keep Potential Customers Informed
You don’t need to dissipate much energy or resources trying to show your potential customers about your business. This is because the software will help to regularly keep them informed as you update it. Therefore, it will not leave customers making guesses about the crucial details of your business. But, on the other hand, you must ensure you provide legitimate information, straight from the source.
Google Business accounts platform has strong local SEO, so any information you share on the account will rank above other sites. Also, on the Google My Business listing, you will be required to provide contact information, business hours, and other essential details. So, your customers will know when your services are temporarily closed or when you’ve expanded your services.
Generally, your Google My Business account helps you keep your customers informed.
#😎 It Boosts Consumer’s Confidence
When I customer has trust in the product it tends to boost their confidence to patronize you or even refer your business or product to someone else. And the software is capable of boosting your customer’s trust through reviews. Thus, you know that trust is a key factor when it comes to making purchase choices.
Therefore, your Google My Business profile gives your company more credibility. Because credibility gotten from google is much conviction for people to patronize you.
How To Use Google My Business
Now, it’s time we show you how to set up your Google My Business profile. Ensure you carefully follow the instructions below to get yours done. Also, if at any point you encounter a problem, you can ask us a question. But it’s quite easy to set up;
Step 1: Sign in to Google My Business
Now, you have to go to the Google Business account platform, click below to access it. There you will be required to sign in using the google account we open priorly at the beginning “Gmail account“. Ensure you follow the step above to open the Google account.
Step 2: Add Your Business Name
Now it’s time to register the name of your business in Google. you will see in the picture where to type in your business name. Which is after you’ve signed in with your business email. Then click on Add your business to Google. The second thing afterwords is to select which category your business belongs to.
Step 3: Enter Your Business Location
If your business has a physical location that customers can visit, then select YES. And add your address. You will also be asked to position or place a marker for the location on the google map. On the other hand, if you don’t have a business location customers can visit, You can as well list your service area where you can operate.
Step 4: Fill in your contact information
Now fill in your business contact information like phone number and website address so potential customers can reach you. While, if you don’t have a website, you can use your Facebook page.
Step 5: Finish and manage your listing
Finally, click YES if you would like to receive updates and notifications. Then click Finish. So, you will be asked to verify your business.
How to verify your business on Google
The next thing to do after setting up your account is to verify your business on Google. So, let’s show you how to do that. Most times, Google verification for most businesses involves requesting a postcard. Hence, follow through to get yours done.
Step 1: Sign in to Google My Business
Sign in back to your Google My Business account. Go to www.google.com/business to sign in.
Step 2: Click Verify now
If you have multiple Google My Business accounts, you have to make sure you choose the correct one.
Step 3: Choose a way to verify
Majorly, Postcard from google by Mail is the default verification option. But, if your business is eligible to use other methods, like phone or email, choose the one convenient to you. And fill in the required details. Then, double-check to make sure you’ve entered it correctly, then submit the form.
It may take a few days up to two weeks for you to collect the postcard. When you finally receive your postcard, Sign in to your account. And click Verify location from the menu. Then, enter the 5-digit verification code you’d see on your postcard.
While still note that it will take a few weeks for your business listing to appear on Google. While waiting, it is wise you download the Google My Business app so you can manage your account.
How to edit your business on Google
Do you need to edit information on your Google My Business profile? You can follow the steps we’ve listed below;
You need to have in mind that it may take up to 60 days for the edit to appear. While, there can be some information, from other sources, that cannot be edited.
How to add multiple locations on Google My Business
Hence, if you’ve opened a new location or just created a profile and need to add additional locations, follow these steps.
Another option available is to go to Google Maps and plop a pin on the location you would like to add. Then you have to click add a missing location in the left menu. Next, fill in the details then choose Claim this business.
While if you have more than 10 locations, you may add them in bulk.
Can one turn off Google reviews for your business?
No. You can’t turn off Google reviews for your listing. Meanwhile, it wouldn’t be in your concern to do that anyway, as reviews show customers that your business is legitimate.
But, you can ensign and report inappropriate reviews here.
Managing reviews is crucial, but it can be tough if you oversee multiple locations and Google My Business accounts.
How can you mark a business or location as temporarily closed?
However, if you need to close seasonally or temporarily, mark your business as temporarily closed. So, doing this ensures customers are up-to-date without affecting your local search ranking.
How can you mark your business as temporarily closed?
To set personal hours for holidays or other situations, click Info in the left menu, then Special Hours.
8 ways you can optimize your Google My Business profile
Why Promote Your Business on Youtube?
Youtube, the sight viewing technology of Google is also a tremendous place to advertise your business on Google for free. Using Youtube is free and easy. To promote your business on the platform all you need to do is to create a wonderful video ad about your business, then publish it on your channel.
What You Need to Promote Your Business on Youtube
To promote your business on Youtube, you must ensure you have the following tools ready. They are;
#😎 A Google Account
To make use of any Google technology, you need to have a Google account to access it. You can read above to see how to open a Google account for yourself
#😎 Youtube Channel
The second tool you need to get a Youtube channel ready to promote your business is the channel itself. And to do this, you will need to go to youtube.com and sign in with your Google account then open a channel for yourself. Alternatively, you can download the app from the play store and get your Youtube channel started.
#😎 Good Video Capturing Device
The next thing to have in mind to run a Youtube account is a good camera device. Whether it’s a digital camera or a phone with high camera resolution. Anyone can serve.
#😎 A Video Editor
Also, you need to get someone to edit your videos so they could be organized and well-formed. Or you can either get a video editing app and do it yourself.
Benefits of Youtube for Your Business
Advertising your business through a youtube channel is very beneficial to helping you boost your business identity and boost customers’ confidence. There is this old saying that seeing is believing. So, through a Youtube channel/video, your customers will get to see your products as well as the admins themselves and will also be able to give personal reviews that will boost your productivity.
How to Promote Your Business with Blogger?
Another yet tremendous way to promote your business on Google for free is through their wonderful free blog platform which is called Blogger. Thus, Blogger is a free hosting web platform provided by Google to enable passionate writers to let loose their aesthetical skills. So, instead of dissipating money to another blog site, you can simply run a free blog site for your business and showcase all your products there. Subsequently, when people search for your products or it likes, your blogger page will come on the top of the search results
What is Google Adwords?
Google Adwords is the popular paid advert network of Google. You can run several ads campaign there and monitor your progress on the platform. It is a paid service. Thus, the Google AdWords advert system is not for free.
Thus, have you ever searched for a keyword, and on the search results probably the first two results have a mark “Ad” on them? That’s how to know what was monetized to be advertised by Google by people. See the example below;
How to use Blogger, Youtube, and Adwords to promote Your Business Online
To ensure you’re on track and don’t make any mistakes while trying to establish an online presence for your site using any of these Google packages. We have good packages to assist you to do this at low pricing. Or we could still teach you to do it yourself, either way, feel free to contact us, using our contact us page. You can access it through the button below.
Frequently Asked Questions on How To Use Google To Advertise Your Business For Free
Why Advertise Your Business on Google?
We ought to know that Google is one of the biggest technology companies that focuses on internet-related services and products. This includes; online advertising technologies, a search engine, cloud computing, software, and hardware.
Why advertise your business on Youtube?
Youtube, the sight viewing technology of Google is also a tremendous place to advertise your business on Google for free. Using Youtube is free and easy.
when did google start?
Google was founded on September 4, 1998, by Larry Page and Sergey Brin. In California USA.
Where can I advertise my business on Google?
Google has several platforms you can advertise your business for free. We have listed them here. Carefully read through.
So, on the end note, if you carefully read through this article, you will find it very resourceful and try getting your business rolling on Google. Even if you don’t have a business to promote, you can as well recommend this article to friends and families who have businesses. Also, this is a sure way of really globalizing one business and gaining your business online attention. If you have any questions, don’t hesitate to use our comment box below or contact us